Updentity, an internationally acclaimed marketing company, will be conducting a first of its kind survey about the state of advertising among non-profits in Kosciusko County.

This survey is sponsored by the North Webster-Tippecanoe Township Chamber of Commerce.

Recent statistics say that 75 percent of donors go online to decide where to give and how they make their selection. The survey results will show which marketing methods are in use. Results will show which work well and which do not. Results will also report on national trends.

The final report will be a valuable resource for the entire community because both businesses and non-profits will see opportunities for growth and partnerships.

The summary results of the survey will be shared with the entire business and non-profit community in Kosciusko County. The survey began Sept. 15 and conclude on Oct. 31.

Non-profit survey participants who complete the survey by Oct. 31 will be invited to a free webinar that will give deeper analysis of the report and describe grant opportunities.

Updentity’s philosophy is that having both a vibrant business and non-profit sector is vital to every community’s overall economic strength and stability. In Kosciusko County, $1.17 billion will be transferred to the next generation over the next 20 years, according to the Transfer of Wealth Study, by the Indiana Philanthropy Alliance.

“Now is the time to reach people about how to capture and apply this wealth to good causes,” said Benjamin Ashpole, president of Updentity. “In our experience, businesses take full advantage of their online presence and marketing resources. However, we see many non-profits unsure of how to utilize the same resources. This is an opportunity to do so.”

Non-profit executives and board members may access the survey at
www.updentity.com/kosciusko-advertising

For more information, contact Don Roulo at (574) 527-2490 or [email protected].