Science Central officially unveiled its new logo this morning at their 1950 N. Clinton St. location in Fort Wayne. The unveiling was done in traditional Science Central fashion, featuring a very visual science-themed demonstration to celebrate (Think bright! Think loud!).

The new logo was developed by Fort Wayne advertising and marketing firm Boyden and Youngblutt, under the guidance of account executive and Science Central Board member, Lisa Wylie. Graphic designer Todd Lemley was responsible for the design.

Fort Wayne Mayor Tom Henry and Fort Wayne City Councilman Tom Didier, along with Science Central Executive Director Martin Fisher and Science Central Executive Board Chair Karrie Kitch performed the official unveiling of the logo.

“With all the exciting new changes going on at Science Central, it was time to develop a new look and feel for what Science Central is all about,” said executive director Martin Fisher. “Our current logo has been in use for about 15 years, and it implies we are primarily a kids-oriented center. In reality, Science Central is a regional resource that provides inspiring and fun hands-on science education for people of ALL ages, so we wanted a look that was more appealing to every age group. We think our new logo will accurately represent that.”  

“We conducted a little preliminary research among visitors to Science Center, showing them several logo designs,” Fisher noted. “The winning design was the overwhelming choice of our visitors, staff and Board.”